Barclays signs new Premier League deal

English soccer’s Premier League has signed a new three-year sponsorship deal with British bank
Barclays.
Barclays will become the official bank of the Premier League in a new three-year deal, running from 2017 to 2019.
Financial details have not been revealed but Barclays joins Nike, the official ball, and EA Sports, the official sports technology partner, in the English top flight’s new category model of sponsorship.
Barclays is the current title sponsor of the Premier League, a position it has held since 2001, but will step away from that role at the end of the current season.
"We are delighted that we have secured a new deal with the Premier League," said Barclays' global head of sponsorship Nathan Homer.
"We are proud to have been the title sponsor of the Barclays Premier League for the last 15 years as it has grown to become a global phenomenon, supporting our businesses around the world, and helping build the Barclays brand.
"The Premier League is moving to a new model without a title sponsor yet we could still see the benefit of maintaining our association with one of the most successful sports brands in the world. The partnership will continue to offer us many assets such as tickets that are valued by our customers and clients, as well as helping maintain our long established commercial relationships with the Premier League and many clubs.
“We look forward to the successful continuation of our partnership with the Premier League.”